Together with London & Partners, Pointvoucher has developed a concept for a match-3 game that would represent London thematically and would encourage players to travel through the city and discover attractions. The main incentive for the users to do that would be the vouchers and other collectibles made available through the Augmented Reality options, similar to Pokemon Go’s, on location. My role was to create the game assets, such as creating the key buildings, characters,icons, various UI elements and backgrounds.
Almost all of the assets completed had to be redesigned, however, when it was decided that the game would incorporate Mr. Bean as the main protagonist of the game, as he represents an iconic figure for London or England, in general. Thusly, after partnering with Tiger Aspect Productions, the company who owns the rights to Mr. Bean animated series, there was a new visual identity guide to be taken into account when redelivering the assets. Mr. Bean animated series represented the style which would dictate our design.