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In order for Pointvoucher to have an unique identity, creating a spokesperson that communicates its core values and purpose to its target group was the next step. The result was a mascot with its own persona. His story is that he( Mr. Bib) has a background in marketing and sales, but decided to leave that career path and now, he only plays games and makes a living off the vouchers he wins. Inspiration for Mr. Bib came from an inflatable orca doll we had around the office.

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